Blog / journal
Field Notes
A reading-first journal with generous type, simple categories and a built-in newsletter signup.
Client
Field Notes
Services
Editorial design, blog, newsletter
Year
2025
The brief
Field Notes is a weekly journal about slow living and craft. Readers loved the writing but found the old blog cramped and hard to read on phones.
The aim was a calm reading experience that still made it easy to subscribe.
The outcome
Articles now use a narrow column, large serif headings and plenty of white space. Categories help readers find older pieces.
Average reading time went up, and the newsletter form at the end of each article became the top source of new subscribers.