Typography
Choosing fonts for a modern brand
A practical guide to pairing an expressive serif with a quiet sans for websites that feel current.
Type does more to set the mood of a website than almost anything else. The right pairing can make a small studio feel established.
Pair contrast, not chaos
A simple rule works well: one expressive face for headlines and one neutral face for reading. The contrast creates interest while the system stays calm.
Test at real sizes
Always check fonts on a phone. A headline that looks elegant on a big screen can feel cramped on a small one, so adjust sizes per breakpoint.